In our latest episode of the London Coffee Podcast, we speak with Joseph Lee, founder of Sontag, about coffee, culture, hospitality and the future of the coffee shop.
Growing up between Australia, Switzerland and London, Joseph brings a wonderfully different perspective to the industry — one that brings together coffee and matcha, speed and craft, technology and human connection.
We talk about why automation doesn’t have to mean less hospitality, why matcha is about much more than just a trend, the challenges of running a coffee business in London, and why Joseph is building Sontag with the long term in mind. At the heart of it all is a simple idea: creating spaces that make people want to slow down, connect and come back.